Tourism & Event Management
Qualifications in Tourism & Event Management
Tourism is influenced through numerous factors, such as higher income and the demographic development. Furthermore, quality differences of products have become almost undetectable for consumers making it more and more difficult for businesses to differentiate their products from those of their competitors.
Tourist businesses deal with these new challenges by developing new markets, competing for customers of other companies, and concentrating on niches. Events offer the unique opportunity to create specific experiences for customers. Companies make use of this to connect with their customers on an emotional level and to differentiate themselves from the competition. This development is not limited to tourism. In all industries increasing value is placed on events.
In addition, economic globalization forces airlines, hotels, and travel business to engage in strategic alliances and international cooperation to sustain their competitiveness.
To successfully pursue these strategies companies need to make use of business know-how for flexible problem solving. Cultural differences of customers and partners have to be addressed in international business.
Internationally oriented tourist and hotel businesses rely on employees with a sound business education and an analytical and strategic way of thinking. Teamwork, technology know-how, foreign language skills, and intercultural competence are key qualifications of future tourism managers.
"Tourism and Event Management" addresses these requirements. The course of study is a sound business education that focuses on industry-relevant skills. Intercultural competence and foreign language skills are an important part of the studies. Theoretical knowledge is put into practice in at least two internships and numerous practical projects to prepare students ideally for jobs as tourism and event managers.