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Communication TrackStrategic Public RelationsThe course has a theoretical and practical approach: It will introduce the students to the basic and principles of public relations on a management level and covers the main methods and instruments of strategic PR. The critical factors of successful PR-campaigns will be shown and differentiated. Additionally, practical insights in the whole workflow of strategy and conception will be considered. The students will be expected to analyze and conclude in order to realize a strategic public relations process. They will receive tools as a basis for the ability to present in a business or pitch situation and develop a corporate communication campaign.
Karola Römer has 16 years of experience in highly competitive markets, retail as well as industry. As Head of Communications national and international of a leading retail group, Douglas AG, she was recently responsible for the Thalia Bookstores. She worked in flourishing groups of the food industry on brands such as Exquisa, mirée, McDonalds’s Ketchup, Löwensenf and Sarotti. Römer started her career in the agency Euro RSCG ABC. Her areas of expertise are strategy and operations as well as project management in processes of restructuring and change, campaign development, media and analysis. |
