...at a glance

Degree:

Master of Arts (M.A.)

Target group:

Graduates who hold a university degree in Business Studies or Communication Studies.

Period of study:

3 semesters, followed by a Master's thesis (full-time program only).

Aim:

A top-notch, praxis-oriented program in the field of Marketing. Students learn skills in Strategic and Operative Marketing in an international context.

Methods:

Teaching methods include lectures, seminars, and case studies. Students are required to participate in group and project work to train their problem-solving abilities and soft skills (teamwork, presentation techniques, etc.)

Fees:

4500 € per Semester

Teaching languages:

German, English, French, Spanish (depending on partner university).

International module:

The three-semester program includes an international semester at the end of the program.

Applied Project:

Students must complete a market research project and write a project report describing their results. In addition, students are also given the opportunity to gain further experience in corporations by participating in two additional applied phases.

Thesis:

Students write their Master's thesis after the third semester. The thesis should integrate theoretical knowledge with practical application.

Career fields:

National and international Marketing

Sector:

Industry, trade, service sector, media companies and advertising agencies.

Application:

International School of Management, Dortmund

Downloads:

ISM Academic Program (PDF, 4,75 MB)

Start:

Winter Semester 2008 / 09