Degree:

Bachelor of Arts (BA) in Communications & Marketing

Target group:

Interested people with Hochschulreife or Fachhochschulreife (or equivalent secondary education qualification)

Period of study:

6 semesters full time

Aim:

To offer a scientifically sound and efficient business education with a specialization in marketing and communication using an individually selected set of classes that enables students to suit individual preferences.

Methods:

Lectures, seminars, case studies, and company consulting projects. Apart from the specialized training, particular emphasis is placed on group work and individual projects. These address both problem solving skills and soft skills, such as teamwork and presentation techniques.

Fees:

3720 € per Semester

Teaching languages:

German, English, French, Spanish depending on partner university

Semesters abroad:

A language course abroad, an internship abroad, and a semester abroad are integral parts of the six-semester study program. Students can chose from more than 80 partner universities.

Practical projects:

Two obligatory internships are included in the course of study: one domestic internship and one internship abroad. A one-semester market research project and a two-semester consulting project, involving actual company problems, are also included in the course of study.

Jobs / companies:

There is a range of job options for Business Communication graduates. These areas are just some examples of potential work fields:

• Sales / marketing
• Public relations
• Project management
• Editor
• Market research
• Media businesses
• Advertising companies
• PR and marketing departments of all business sectors

Application:

Application form in PDF file (88 KB)

Downloads:

ISM Academic Program (PDF, 4,75 MB)