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Business Certificate: Core Courses (Block 1)Project ManagementThe class Project Management focuses on management and advisory projects. Market research, business development, strategic planning, change management, promotion campaigning, and internationalization are examples of management and advisory projects. The reason for this focus is that young graduates today are expected to be able to deal with the typical complexities of management and advisory projects without dedicated prior training (e.g., in a role as assistant to the Managing Director). The skills taught are immediately applicable even before graduation, for example, to manage student teams in the consulting workshop, or in the writing of the final thesis. The course will be very hands-on, and students are required to complete exercises, mini-cases, and team presentations. |
Sebastian Gruetz In his last role with the UK based Oil Corporation
BP Sebastian Gruetz was Global
Transformation Director. He graduated as
"Diplom Kaufmann" after studying at Julius-
Maximilian University, Würzburg. During
his professional career he specialized in
sales and marketing, working in advertising
agencies, a market leading environmental
technology firm as well as for a market
leading retailer in Germany. He joined BP
in 2002 as Marketing Director for Eastern
Europe, Austria, Russia and the Netherlands.
Sebastian Gruetz spent almost three years as
a Vice President for product management in
BP’s North American Business based out of
Chicago, Illinois. |
