Strategic Management – Corporate Governance

Course Objectives

The course offers a variety of ideas, theories, and concepts that are helpful for understanding the nature of strategic management thinking today. Participants will learn new techniques of leading a company at the edge of chaos and to adapt their strategy to new markets and products. Upon completion of the course, they will know how to compete successfully in a hypercompetitive context by understanding the emergent phenomena of the interconnected economy.

Course Description

Participants will analyze the major failures of old management principles and learn new strategies. They discuss expectations of consumers towards companies and products, learn how to uncover new markets (e.g. ‘the women’s market‘), and discuss how to enter them. They will get to know management rules which help to install virtual organizations. The course will conclude with a look at collaboration models.

Topics of the Course:

Enviromental challenges in the 21st century
Order out of chaos: morphogenesis, holography, and today’s business
The new constantly dissatisfied customer
Interconnected globality: towards the 'ne'’ and 'naked' economy
Organizational challenges of 'network logic' for management strategies

Professor
Piotr Ploszajski (Ph. D)

is Vice-Rector for International Relations, and Professor and Head of the Department of Management Theory at the Warsaw School of Economics (SGH), the oldest and leading economic university in Poland. From 1987 until 1991, he worked as Director of the Institute of Philosophy and Sociology at the Polish Academy of Sciences. Ploszajski graduated from the University of Lodz and was Research Scholar at the Sloan School of Management, Massachusetts Institute of Technology (1980-81).